Bright Vachirawit's London Fashion Week Appearance Generates 76 Million Baht in Media Value

Bright Vachirawit Successfully Generates Media Value of 76 Million Baht at London Fashion Week

Bright Vachirawit Chivaaree, a popular Thai actor and celebrity, recently gained international media attention following his appearance at London Fashion Week Spring/Summer 2024. Bright was appointed as the Brand Ambassador for the Burberry brand, and his presence at the event reportedly generated a media value of approximately 2.1 million US dollars or around 76 million baht for the brand he promoted.

In an interview reported by MGRONLINE, Bright expressed that he felt more comfortable at this year's London Fashion Week because he knew what to expect. He also mentioned that he and his team prepared extensively, both in terms of language and the topics that would be discussed during interviews.

Furthermore, Bright revealed his excitement about appearing at the MTV JAPAN event (MTV Video Music Awards Japan) in Japan in the upcoming November. It's reported that Bright will attend the event alongside another Thai actor, Gulf Kanawut.

"Yes, this November. It was just announced that I will be accompanied by my friend, Gulf." - Bright shared.

Lastly, Bright provided an update on his legal actions against those responsible for spreading false news about him. He mentioned that his legal team is gathering evidence, and he is committed to protecting himself to the fullest extent. He also hopes that this case serves as a lesson for the public, especially social media users.

"At the moment, lawyers and our legal team are collecting evidence. Because I haven't defended myself for the past 3-4 years due to exposure to false news. So, we want to gather as much evidence as possible to file a lawsuit soon. But as I mentioned, we will protect ourselves to the fullest extent. There will be no compromise whatsoever." Bright stated when asked about the recent case that affected him.


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